Angels

Boat = Company

Crew = Employees

 

Wind = Money

 

Sea = Demand

Hull = Supply (Other Boats on Water = Competition)

Keel = Price

 

Helm = CEO

Wheel / Rudder = Direction

Mainsail Operator = FD (close to CEO and about major direction of money)

Mainsail = Product / Service Fulfilment

 

Instruments = Management Tools

Sheets and Halyards = Internal Lines of Communication

Flags and Radio = External Communication

 

Jenny = Marketing

Spinnaker = Sales

Design and Colours of Boat / Sails = PR

 

Bow = Brand

Stern = Corporate Image

Mast = Corporate Values

Fenders = Insurance

 

Efficiency of Boat on Water = Customer Service

Result of Sail (Destination, Speed) = Product / Service

Race Position = Profit

 

Robert Hance 2011